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Deze items helpen de websitebeheerder te begrijpen hoe hun website presteert, hoe bezoekers met de site omgaan en of er technische problemen zijn. Dit type verzamelt meestal geen informatie die een bezoeker identificeert.
These items are used to deliver ads that are more relevant to you and your interests. They may also be used to limit the number of times you see an ad and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the permission of the website operator.
These items allow the site to remember your choices (such as your username, language or the region you are in) and provide enhanced, more personalized features. For example, a Web site may provide you with local weather reports or traffic information by storing data about your current location.